What is WeChat And Why Should Freelancers Use It?
WeChat is a multi-purpose messaging, social media, and mobile payment app developed by Tencent, a Chinese technology company. It was first released in 2011 and has since become one of the most popular social media platforms in China and other parts of Asia. WeChat offers a wide range of features and services, making it a versatile tool for communication, networking, and business transactions.
Here are some reasons why freelancers might consider using WeChat:
1. Extensive user base
WeChat boasts a massive user base, with over a billion monthly active users. This large network provides freelancers with an opportunity to connect and engage with potential clients, collaborators, and fellow professionals.
2. Communication and networking
WeChat offers various communication channels, including text messaging, voice and video calls, and group chats. Freelancers can use these features to communicate with clients, share project updates, and build professional relationships. WeChat Moments, similar to Facebook’s news feed, allows users to share updates and content, helping freelancers showcase their work and expertise.
3. Business accounts
WeChat allows freelancers to create official business accounts, which provide access to additional features and functionalities. With a business account, freelancers can customize their profiles, publish articles, promote their services, and even sell products directly within the app.
4. Mobile payments
WeChat Pay is an integrated mobile payment feature within the app, enabling users to send and receive money conveniently. This feature is particularly useful for freelancers, as it allows them to receive payments from clients, manage invoices, and track financial transactions easily.
5. Mini Programs
WeChat’s Mini Programs are lightweight applications within the WeChat ecosystem. Freelancers can leverage Mini Programs to create their own service apps, such as project management tools, portfolio showcases, or scheduling systems. These Mini Programs provide a seamless user experience and enhance the accessibility of freelancers’ services.
6. Marketplaces and communities
WeChat offers various marketplaces and communities where freelancers can find job opportunities, collaborate with other professionals, and engage with potential clients. These platforms help freelancers expand their network and increase their chances of finding new projects.
Put simply. WeChat is a gateway to the largest market in the world.